I like to think of him as the father of modern content marketing too. If you have an email list (or want to write emails for a client with a list), then check out Ian’s “Email of the Month Club”. Anyway, if you believe that kids are doomed join the CopyHour Facebook group. Social proof is a powerful form of proof. “Great Leads” by by Michael Masterson & John Forde, This book will answer the most pressing question in copywriting: “How the f*ck do I start my sales message?”. Ian has 1 job listed on their profile. Thank you pages. A copywriter can also be a business owner. This book coupled with Great Leads has probably produced more clarity (and cash) than any other resource I’ve purchased. The choice, as always, is yours! Find small little wins. The legendary Ian Stanley talks about how he writes emails, tests his lists, and prioritizes his work. I’d have signed up for a Yelp account just to leave a bad review and shit on the staff. If you’re interested in learning how to write better ads & sales copy for your business, start with our short free quiz here. But instead I’m going to spend a few hours reflecting on the experience and writing about it. (*Some links on this page are affiliate links. And it makes people pay attention. You don’t have to worry about much besides just hand copying. Take a baby step in the right direction, join the CopyHour Facebook group and signup for a free 5-part copywriting training course. This is not a book on copywriting specifically but on persuasion. A freakin' Jedi. You could think of buying something through a link on this site as just giving me a small “tip” for a job well done. - … and make as much as you want. I’ve had still others who didn’t have a lot of time to devote in the beginning, use copywriting as a side-hustle, and eventually build up their business over the course of several years before quitting their regular job. I’m the head contributor at Almost Passive Income. And preferably that ACTION is to buy something as soon as possible. Kindle $0.00 $ 0. In what other career do people give you that advice? I’m in the process of developing a few new products and this book has been invaluable. The sales page is hilarious and awesome. Some highlights from his talk include: - Why emotion makes people buy. How to use stories, characters, and comedy to sell damn near anything. It only takes a few seconds. 6. She loved using the builder. Buy a grinder and grind the beans yourself right before you brew a cup. You say to a client: “I’ll write you an autoresponder (emails) that will make more sales than you’re currently making.”. They meet in the middle and push. I use Adbeat to find ads and do competitive research. If you want copy that’s bold, punchy, and simply works... then I’m your guy. – This is a content video. So I walked back to my cart with the range balls to grab a different club. Which is work and which is play.”, “If a thing is useful they call it work, if useless they call it play. Advertising on a content network? If you’re feeling stuck with your own writing, like you’re going backwards, it could be because you don’t have enough “winner juice” flowing through your brain and body. ‎Mindset is a topic we touch on quite a bit—because a healthy mindset is the foundation for everything we do well as copywriters and in life… and an unhealthy mindset? She’ll think about Madison Ave and you can resume drinking heavily with your uncle Bob. When he realized what was happening (that he was standing) he’d immediately drop. (I’ll sell you one of those if it makes you or your parents feel better. Experiment with rates, etc. “You may be surprised at what you read.” gives it extra curiosity before the call-to-action button. Anyway, join the CopyHour Facebook group and watch some videos on copy. Brew your coffee with a Chemex* or Aeropress*. Like music?”, Then you’ll have to use my canned response and say, “Oh no, I do copywriting for ads. The winners will also be more likely to win in other scenarios — like if they’re placed in a cage with no heat, the winners will dominate the space next to a heater. You’ll learn 6 principles of influence that you’ll use in your marketing efforts for a lifetime (Reciprocity, Commitment & Consistency, Social Proof, Authority, Liking, and Scarcity). “I want to know the other 12 blunders!”. The interesting thing is, you really can have a choice in the matter unlike other professions. I’d like to hear that it’ll all be okay. Your brain perceives that you are moving forward, creating little hits of dopamine. Upsells. 4.5 out of 5 stars 75. “Breakthrough Advertising” by Eugene M. Schwartz. When you say “copywriter”, they will hear “copyright”. View Ian Stanley’s profile on LinkedIn, the world's largest professional community. He also said you should, signup for a free 5-part copywriting training course. Ad copy for Google and Facebook. Ian Stanley est un compositeur, claviériste et producteur anglais né le 28 février 1957 à Bath dans le Somerset.. Il fut un membre actif du groupe Tears for Fears de 1982 à 1987 avant de se lancer définitivement dans la production. Maybe it won’t mean anything and I’m just, officially, an old man complaining about the modern world changing around me. One time payment (Normally $297) *Special limited time Price* $ 197. If you’re a freelance copywriter, can you make the amount of sales you promise you’ll make for someone? And the purpose of the subheadline is to get them to read the first sentence of the first paragraph… and so on until the ad is complete. Got it. You CAN be a content copywriter. I drained this shot for an eagle… joking. Your email address will not be published. But Slicky McGoo in the story above will need to sell 3 expensive houses this month to keep up the pace. – I know that many of you haven’t heard of Ian Stanley or this 8020 email method. 3. Armed with a hilarious personality and savvy marketing skills, he’s known for creating hilarious parody videos about people in the Internet Marketing industry on Facebook. This is a great entry-level book on copywriting from the Blublockers founder and famous copywriter Joseph Sugarman. Either way, you may not know who I actually am. I’ve had students achieve the six-figure level in under 6 months. His brain wouldn’t let him do it. So during the holidays, if mom or a relative asks what you do, you say, “I write ads.”. You don’t know if what you’re saying is good and will work (produce sales). That’s plain and simple the easiest way to explain what copywriting is. So the 6-year old shut off his tablet… and then just stared at the blank screen for the next hour. API Contributors. Best practices are to have your ad look, read, and feel like content. Here are the main reasons why most people get excited about becoming a copywriter: Anyone can become a copywriter. by Steve Orrell. Not for SEO. Here’s how: “Many people told me they have seen used copies for sale on line for hundreds of dollars…and those who wrote to me found out that I have copies available at $95 plus shipping. You write content that leads towards a sale. 00 $19.95 $19.95. One can be just much as a game as the other…, All the difference I see lies in attitude of mind.”, 4. [YouTube Video] How to Get High-Paying Copywriting Clients with Ian Stanley and John McIntyre. Handwriting, on the other hand, is an easy task that feels like forward movement. One is as hard as the other. The only book I’d really avoid reading too early is “Breakthrough Advertising” by Eugene Schwartz – and it just so happens to be the most expensive and “course-like” of the bunch. 1. This is a long interview I did with a very cool copywriter – Ian Stanley. [BOOK] The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you. This is a concept I’ve discussed when it comes to finding “big ideas” for ad campaigns. Ian just hit the 6-figure mark in ~18 months time. Again, if you make the mistake of telling a layman: Copyrighting is, of course, the act of securing the legal right to publish, perform, film, etc. . You don’t want to lead someone to think. Also, signup for a free 5-part copywriting training course. If you’re interested in buying a course on writing email copy, Ian’s is the best I’ve found. If you’re uncomfortable with the “F” word or “S” word then please don’t listen. Ian doesn’t c… Some dude with slicked-back hair, a big watch, and those stupid pointy leather shoes shakes your hand a little too firmly. (The pic above is taken from Wikipedia! Literally anyone. The advertisers today will likely have a good understanding of what’s appealing to the masses right now… what kind of things is our society valuing? It’ll be more expensive but worth it. He does this via personal stories and anecdotes that make the information easier to understand. 3. Second, is the concept Sugarman calls the “Slippery Slide”: The purpose of the headline is to get people to read the subheadline. Ian just hit the 6-figure mark in ~18 months time. A Quick Note Before We Get Started: In this article I’ll mostly be talking about the RMBC Method in the context of sales letters and scripts. We asked Ian about: • how he became a copywriter—a story of … If you were seeing this on a blog, news site, or website like MerriamWebster.com, at first glance it’d appear to be content that the publisher was linking to. This is two books in one from Claude Hopkins and two things will blow your mind: Hopkins invented test marketing and coupon sampling. Watch the Super Bowl, but not for the ads… for a deeper understanding of our social landscape. http://ch-docs.s3.amazonaws.com/Cartel/case-study/ian-stanley-underground-6-figure-copywriter.mp3, How The “Tube Dominance Test” Can Help Freelance Copywriters, “What Is Copywriting?” How To Explain It To Your Mom, How Ian became the head copywriter for Crisis Education, Ian’s morning routine for being a productive copywriter, Ian’s full process for sitting down & writing copy, What it’s like for a copywriter working with a big direct response company, How Ian got his first few jobs as an email copywriter, what he charged, and how he moved on to bigger & better projects, The secret to writing for mass market audiences vs. niche audiences… the differences are profound in Ian’s opinion, How Ian writes his bullets & dissects a product, Ian’s work with “tripwires” and how big direct response companies are structuring their offers, How to make sure your sales letter Close is solid, Ian’s process for email copy (he writes emails to 1.2 million people). They don’t know about coconut oil, or putting grass-fed butter in their coffee. The winners, if put back into a tube dominance test, will be statistically more likely to win a match vs. other mice. If you purchase anything I will make a small affiliate commission. – You’ll know what I mean when you start going over his material. Ian just hit the 6-figure mark in ~18 months time. New is news. Our guest for the 208th episode of The Copywriter Club Podcast is Ian Stanley. You’ll get some really great insights into copywriting, the writing process, and what it’s like working as a copywriter for 7 & 8-Figure direct response companies. The headline grabs attention — the word blunder along with a common financial product (“annuities”) associated with retirement investing strategy acts as a pattern interrupt. A witch, unable to come to terms with her own insecurities and failings, goes around constantly finding faults in others.”. I’d make the next sentence read, “See How This New Invention Helps Homeowners”. Listen Now . And because Rob does it for a living, he gave her some solid insight and advice. “Billionaire money manager and best-selling author” gives the statements authority. If you want to buy this book on Amazon, it’ll probably cost you over $400. Editorial writing is meant to express something… like an opinion. Your ad, your headline, should look & read like content. I think in 2015 he sold $20m worth through emails alone---can't recall exact figures but it was around the $20m mark in 2015-16. An interview in which he talked about cranking out multiple sales letters a month…. When my son was first learning to stand, he could only stay upright for a second or two. by Derek Johanson | Oct 15, 2018 | Freelance Copywriter, Marketing Consulting | 0 comments. But DO NOT let this stop you. “Tested Advertising Methods (4th Edition)” by John Caples. Not giving you advice or anything, but Rob said you should join the CopyHour Facebook group. 45 minutes later, had to will myself to put it down and go to bed. I wrote a book persuasionhitman.com You’ll get some really great insights into copywriting, the writing process, and what it’s like working as a copywriter for 7 & 8-Figure direct response companies. But another copywriter has found a more lucrative niche and/or they’re a more gifted writer, so with only 20 hours a week, they make six-figures. I’d start testing against this by getting rid of the “!” and the word “Revolutionary”. And, most importantly, making a game of it and having fun along the way. During this last launch of CopyHour we used Instapage to rebuild our sales page. And because of the response to last week’s blog, I am planning a re-printing of the book for which I will write an updated Foreword; and doing a “Breakthrough Advertising Course” is also moving up my priority list thanks to all of you!”. We have a Promise-type headline: “Avoid Cleaning Gutters For Life”. 2. The Proven Path to Turn Silent Email Subscribers Into Fanatical Buyers. Wikipedia never has good looking photos. These will change how you view copywriting, marketing, persuasion and maybe even the world. The best copywriters in the world, who are working for bigger companies, can demand up to $1M a year plus bonus incentives. Repeat until you’re running. The not so obvious reason to watch the ads today is this: The Super Bowl is one of the largest viewed television events in the world. “No Saturday open-houses for me, Slicky.”, “Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.”. He was fully capable but he wasn’t confident. You don’t have to take a traditional path to be successful as a copywriter. It was a strange interaction but I shook it off and made my way to the chipping green. If it were published on iTunes it would certainly have an “explicit” tag next to it. Ogilvy is also famous for saying, “‘The customer is not a moron, she’s your wife'”. People will be confused by what you do for a living. My favorite: “The Blair Witch Projecting. Different is interesting and grabs attention. He trains you by letting you train yourself, the right way. If you agree, you’ll click to confirm your beliefs. Pure gold! Read more here. Get yourself a good bag of beans with a roast date on it. Why? This thread made me lol in a coffee shop… which is the worst place to lol. He built a Billion Dollar ad agency in the 70’s! At 26 years old, Ian’s career has been so explosive, it’s hard to say he’s still exclusively a copywriter anymore. Some of the above mentions are affiliate links which means I might make a small commission – most likely in the neighborhood of $1. This is a long interview I did with a very cool copywriter – Ian Stanley. When you make the leap from full-time employee to business owner or freelancer… your time is suddenly freed. What do I care if John tried to embarrass me in front of ~15 other people I’ll never meet again? The problem being addressed, a dog eating grass, is a mass market problem. I’m going to chip over there.”. And that forward movement activates chemicals in their brain that help them win in other scenarios. The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition) ... Ian Pringle, et al. Make sure you buy the 4th edition of this book. Some folks are going to be better writers than others and will ascend faster. Save my name, email, and website in this browser for the next time I comment. His past work is the stuff of legends. Other formats: Kindle , Paperback Copywriting: Easy Step-By-Step Guide to Boost Your Writing, Create Copy that Sells, and Skyrocket Your Career! I’d have spent hours scouring reviews looking for confirmation that the course employees were assholes. You’ll hear some snarky “veteran” copywriters say, “Just start writing copy, that’s the place to learn how to write copy.”. This past weekend, a man who’s name you might recognize from the CopyHour world… Rob Hanly, came to visit us here in San Diego. That’s how beautiful it is in Tuolumne Meadows). He talks with anyone about anything during these chats! And it’s inexpensive. Word of mouth is the most powerful sales channel. Categories How to Build An Online Business Leave a comment Post navigation. The first mouse that finds herself out of the tube, the end she came from, is determined the loser. (FYI: range balls are terrible balls that you’d never want to use for anything other than practice. And it does. Required fields are marked *. I recently heard of an experiment called the “Tube Dominance Test” and immediately thought about how copywriters could use it to their advantage. Well, fast forward to today and I stand corrected. Disclosure: As an Amazon Associate I earn from qualifying purchases.Here are the best 7 copywriting books for serious business owners and freelancers in 2021. I know I wasn’t going to steal the golf balls. Mainly I’m worried about kids not using their hands for writing and drawing, coupled with extreme addiction to phones & screens. You’re more capable than you think! The choice, as always, is yours! Of course you have to work hard and smart. The picture grabs attention — it’s weird. ), Let’s drill into this for a second: “Can you produce the results you promise your clients?”. Water matters: You’re not gunna believe me until you try it – good filtered water will make your coffee taste better (and it might save your life). You can also base it on a percentage boost you’ll give to a client over their current conversion rate. He went from teaching tennis lessons and earning $10 per email to $1,500 PLUS a potential $5,000 bonus. We’ll that won’t take you anywhere good. Leave a Comment Cancel reply. Designed by Elegant Themes | Powered by WordPress, How The “Tube Dominance Test” Can Help Freelance Copywriters, “What Is Copywriting?” How To Explain It To Your Mom, Friday Copy Over Coffee #78: How To Write Ads For Clothing Products on Taboola, signup for a free 5-part copywriting training course, Friday Copy Over Coffee #77: How To Write Ads For New Physical Products on Taboola, Friday Copy Over Coffee #76: How To Write Ads For Pet Food on Taboola, Friday Copy Over Coffee #75: How To Write Financial Ads For Google Display, How Dan Meredith Went From Zero to 6-Figures (As A Marketing Consultant & Copywriter) In Just 6 Months.

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