But Barra still needs to trim GM's costs and win over buyers in markets such as India and South America. The choice of Barra was unanimous, Akerson said, because of her breadth of experience, management and people skills and her understanding of GM's operations. Developing new technologies for electric and driverless cars is a big challenge this company is facing now. "I need to spend all my time and energy in fighting this disease with my wife," Akerson said on a conference call with reporters. GM’s Mary Barra Bets Big on an Electric, Self-Driving Future The American automaker has challenges like dealing with strikes, developing tech that works, and finding a market. PDG Pour réagir, veuillez vous connecter en cliquant ici, Les ventes d'électroménager s'envolent grâce au Covid, FDJ : baisse des mises en 2020 à cause du Covid, Pas de nouvelles restrictions mais une situation inquiétante en Moselle, Le projet d'extension de l'aéroport de Roissy abandonné. Mary Barra is Chairman and Chief Executive Officer of General Motors. One big step in getting there: producing more vehicles that can be sold in multiple markets, such as the Chevrolet Cruze compact car. She was elected Chairman of the GM Board of Directors on Jan. 4, 2016, and has served as CEO of GM since Jan. 15, 2014. She holds a master's degree in business administration from Stanford University. During a call with investors to report fourth-quarter and full-year 2020 earnings, chief executive officer Mary Barra hammered the message home again that GM's EV push is very real. As CEO, Barra has faced plenty of challenges. She will become the first woman to head any major car company. Il a expliqué que cette décision était liée au fait que son épouse souffrait d'un cancer, diagnostiqué il y a deux mois. At this moment, General Motors's new CEO, Mary Barra, is building one helluva legacy as she faces a full-blown crisis. Mary Barra Leadership Style: Men have dominated the auto industry since the very first vehicles hit the road. "She was picked for her talent, not for her gender, not for political correctness.". Par "Mary's one of the most gifted executives I've met in my career," he said. Mary has faced many challenges during her career as the CEO and Chairwoman of General Motors. One big step in getting there: producing more vehicles that can be sold in multiple markets, such as the Chevrolet Cruze compact car. Reuss, 50, replaces Barra as head of product development and purchasing. Ammann, 41, was named GM president and will manage its regional operations worldwide. GM said Tuesday that Barra, 51, will replace Dan Akerson on 15 January. Elle entrera au conseil d'administration qui sera désormais présidé par Theodore Solso, venu du constructeur d'engins de travaux publics Cummins. December 21, 2014 00:48:40 IST, Subscribe to Moneycontrol Pro at ₹499 for the first year. Share. Akerson hinted at the move earlier this year when he told a women's business group in Detroit that a "car gal" would run one of the Detroit Three automakers someday soon. Le directeur financier, Dan Ammann, 41 ans, va ainsi prendre le poste de président mais le nom de son successeur à la direction financière n'est pas connu pour l'instant. General Motors Barra will get a board seat, but director Theodore (Tim) Solso will succeed Akerson as chairman. Before that she was a plant manager and executive director of engineering. Akerson took over GM in September 2010, as the company prepared to go public about a year after emerging from bankruptcy protection. Claire Charlton | Thursday, January 17, 2019. During his tenure GM has made billions of dollars in profits and is sitting on $26.8 billion in cash. Mary Barra's testimony and the public relations challenge for General Motors Une source proche de Dan Akerson qui a requis l'anonymat a expliqué que ce dernier portait à son crédit le fait d'avoir "ramené de l'ordre dans le chaos" du processus de développement des nouveaux produits. He and Barra have revamped GM's lineup of cars and trucks. GM Chairman and CEO Mary Barra kicks off CES keynote. Detroit's auto industry power structure faces a year of change at the top. In the century that followed, every new CEO had something in common with these automaking pioneers – they were all male. https://www.europeanceo.com/profiles/mary-barra-general-motors Barra, who joined GM in 1980, is currently in charge of design, engineering and quality for all of GM's vehicles across the globe and has shepherded most of the company's recent new vehicle introductions. Challenged by HP CEO Meg Whitman, Opel CEO Karl-Thomas Neumann, and a number of people on Twitter, Mary Barra does the ALS Ice Bucket Challenge. "The fact that none of them has run a major car company makes no sense," he said. Mary Barra, nouvelle patronne de General Motors, Votre inscription a bien été prise en compte, Course au vaccin: une guerre géopolitique impitoyable, Entrez votre email pour recevoir la newsletter. GM’s Mary Barra Says Semiconductor Shortage Not A Roadblock–And She’s OK With Norway Ed Garsten Senior Contributor Opinions expressed by Forbes Contributors are their own. "Je partirai avec la grande satisfaction de ce que nous avons accompli, un grand optimisme quant à l'avenir et une grande fierté pour avoir contribué à rendre à General Motors son statut de référence dans le secteur automobile mondial", a dit Dan Akerson dans un message aux salariés. Anecdotal evidence provides a window into how Mary Barra has used inclusive leadership to garner employee advocates and improve business operations. CityLab Detroit. Barra, who grew up near Pontiac, Michigan, is the daughter of a die maker who retired from GM after 39 years. Under her command, GM rolled out brawny new full-size pickup trucks, the Chevrolet Silverado and GMC Sierra, and the Chevrolet Impala full-size car, which earned the highest score for a sedan in testing by Consumer Reports magazine. GM's previous two CEOs, Akerson and Ed Whitacre, came from the telecommunications and finance industries and lacked the auto industry experience that Barra has, said Erik Gordon, a professor at the University of Michigan's Ross School of Business. He'll stay on the board. This feature is courtesy of Driven, the story of how the Detroit region is leading the world in next-generation mobility. Time's cover story goes in-depth on the GM CEO, her handling of the massive recall scandal and how she can reshape the company's "dysfunctional" culture. When Mary Barra was named CEO of General Motors in 2014, many heralded it as a breakthrough for women in the automotive industry. Industry News. Dan Akerson va quitter ses fonctions le mois prochain pour laisser la direction générale à la directrice du développement du groupe, Mary Barra, la première femme à diriger un grand constructeur automobile international. Currently, the biggest challenge GM facing is removing about 18,000 salaried employees from … Nommé PDG en 2010, il a notamment piloté le retour en Bourse de GM, contraint l'année précédente à un dépôt de bilan qui avait conduit l'Etat fédéral à entrer à son capital et à lui apporter 49,5 milliards de dollars de capitaux frais pour financer sa restructuration. Akerson, 65, chairman and CEO, moved up his retirement plans by several months because his wife, Karin, is battling an advanced form of cancer. © Challenges - Les contenus, marques, ou logos du site challenges.fr sont soumis à la protection de la propriété intellectuelle. Lecture 3 min. She believes that autonomous driving can dramatically reduce those numbers. Overcoming the challenge made her gain much respect from the entire GM team. "There's nobody with more years of honest 'car-guy' credentials than she has," Gordon said. She previously ran GM's human resources operations. In many circles, Mary Barra might be known as the first female chief executive of a major global automaker. Mary’s first major challenge was to face ‘Switchgate’ – an ignition issue which had resulted in as many as 100 deaths, yet had been ‘swept under the rug’ for the better part of a decade. Conformément à la loi informatique et liberté du 6 janvier 1978, mise à jour par la loi du 6 août 2004, vous disposez d'un droit d'accès, de rectification et d'opposition aux données vous concernant en écrivant à l'adresse abonnements@challenges.fr. Entrée dans le groupe il y a 33 ans, Mary Barra a gravi peu à peu tous les échelons hiérarchiques en occupant successivement des postes de fabrication, d'ingénierie et d'encadrement. Dépôt de bilan, Votre adresse nous sert à envoyer les newsletters qui vous intéressent. Akerson had originally planned to stay into the spring or summer. Collaboration. GM names first woman CEO: The challenges that Mary Barra faces But Barra still needs to trim GM's costs and win over buyers in markets such as India and South America. Barra cited GM’s publicly-stated goal of zero crashes, zero emissions and zero congestion. Sign up for a weekly curated briefing of the most important strategic affairs stories from across the world. Use code PRO499. Solso, a GM board member since June 2012, is the former chairman and CEO of engine maker Cummins Inc. Barra started with GM as an electrical engineering co-op student when she attended what is now Kettering University in nearby Flint. le 11.12.2013 à 08h21, mis à jour le 11.12.2013 à 14h54 Firstpost - All Rights Reserved. GM’s vision is a world with … "She's the one to do the breakthrough," Gordon said. Cadillac Celestiq, Cargo Pods, Societal Challenges Part of GM’s CES Pitch . Walter Percy Chrysler created the Chrysler Corporation, Henry Ford founded the Ford Motor Company (), and William Durant launched General Motors ().. *T&C apply. The change at the top comes a day after the U.S. government sold the last of its stake in GM. "GM est entre des mains plus que capables, comme l'ont prouvé certains des meilleurs produits lancés sous la responsabilité de Mary Barra", a-t-il dit. Our responsibility is not to sit idle, but instead, to respond to a world in need and make positive changes. The GM board decided to separate the positions of chairman and CEO. First of all, her display of directive leadership is evident in cases such as t he rapid reduction of the formal dress code. She immediately acknowledged the problem. Quoted in Washington Post, a fellow colleague and GM executive notes her “consensus approach.” In fact, she’s been known to conduct town hall meetings to seek input on projects. General Motors a annoncé mardi 10 décembre que son PDG, Dan Akerson, quitterait ses fonctions dès le mois prochain pour laisser la direction générale à la directrice du développement du groupe, Mary Barra, qui deviendra ainsi la première femme à diriger un grand constructeur automobile international. "This is an executive who has a vision of where she wants to take the organization," he said, adding that Barra took over product development when it was in chaos not long after GM emerged from bankruptcy protection. Women have held top positions in auto marketing design and engineering, but never made it to the CEO spot, Gordon said. Shares of GM fell 30 cents, or 0.7 percent, to $40.60. File Photo of Mary Barra--GM's first woman CEO. Shortly after she took the job, the company was rocked by a global scandal over a defective ignition … The government ended up getting $39 billion of its money back, leaving taxpayers short by $10.5 billion. https://hrexecutive.com/changing-culture-amid-constant-challenge Elle travaille actuellement à réduire le nombre de plates-formes sur lesquelles GM construit ses modèles. Moins de 24 heures après la sortie définitive de l'Etat fédéral de son capital, le groupe américain a précisé dans un communiqué que Dan Akerson quitterait son poste le 15 janvier, avec plusieurs mois d'avance sur le calendrier évoqué jusqu'à présent. With Synthetron, I suggest that Mary Barra could be a few steps further forward on her long road to a recovering GM. Shared mobility: Rethinking rights-of-way for seamless movement According to Barra, “By working together, we can solve these challenges and deliver safer, better and more sustainable transportation solutions for all of our customers. General Motors Intends to Lead the Auto Industry and the World to a Net-Zero-Carbon Future Published on January 28, 2021 January 28, 2021 • 4,165 Likes • 573 Comments Copyright © 2021. As you probably know, GM … By However, her effective, independent and reliable leadership and management style prove that gender is irrelevant; to sell it more accurately, she is one of the most effective CEOs currently operating in the United States, period. Our communities are faced with big challenges today. Its profit margins in North America are a healthy 9 percent. Girsky, 51, will become a senior adviser until he leaves the company in April. The government got 912 million GM shares in exchange for a $49.5 billion bailout. Mary Barra embraced the challenges she faced, found solutions, and successfully evaded the glass cliff on her way. Mary Barra was interviewed by chairman of Atlantic Media David Bradley. Starting what was likely the roller coaster ride of a lifetime, Detroit: General Motors picked Mary Barra, its product development chief and a 33-year company veteran, as its next CEO. Never before had a … Power and Associates. La nomination de Mary Barra s'accompagne d'une série de changements au sein de l'équipe dirigeante. After Mary Barra was passed on the baton of the most important position of General Motors, all eyes were on her. Limited period offer. What Mary Barra says about GM’s future. Challenges.fr Le Trésor a annoncé lundi soir avoir vendu les actions GM qu'il détenait encore en précisant que l'épisode "Government Motors" (le surnom donné au GM partiellement nationalisé) se soldait par une moins-value d'environ 10 milliards de dollars. Barra was among four internal candidates for the position, including Chief Financial Officer Dan Ammann, North American President Mark Reuss and Vice Chairman Steve Girsky. General Motors CEO Mary Barra said that successfully dealing with the 2014 recall crisis taught her to be both impatient and transparent as a leader. "Maintenant que l'entreprise est libérée de l'actionnariat étatique, Mary peut continuer à développer des véhicules que les gens auront envie de conduire tout en continuant d'améliorer la rentabilité.". On Monday, GM officially shed the derisive moniker of "Government Motors" when the government sold the last of the GM shares it inherited as part of a bailout in 2008 and 2009. But what company would not wish to know how staff were thinking, utilize resonant language, be able to unearth potential issues early and encourage honest engagement? Mary Barra, 51 ans, est actuellement vice-présidente de GM en charge du développement des nouveaux produits, des achats et de la chaîne d'approvisionnement. Updated Date: Mary Barra (Photo by Jeremy Deputat) In a talk with Stanford GSB students on May 1, she shared her lessons of leadership, including how she's navigating the opportunities and challenges of driving change at a 100-year-old company with 200,000 global employees. Since February 2011 Barra has held what many say is the most important job at GM - senior vice president for global product development. The GM board considered only internal candidates. 2009’s bankruptcy was the darkest time in the company’s history. Pour Jared Rowe, président du cabinet d'études spécialisé Kelley Blue Book, la nomination d'une femme à la tête de GM est une bonne nouvelle. But Akerson made it clear Tuesday that Barra was picked for her background and accomplishments, not because of her gender. Ford CEO Alan Mulally is in the running to lead Microsoft Corp. and could leave before his planned departure sometime after the end of 2014. Mary Barra challenges. Mary Barra, première femme à diriger General Motors Par Challenges.fr le 11.12.2013 à 08h21 , mis à jour le 11.12.2013 à 14h54 She also led development of the new Chevrolet Corvette and several new Cadillac models. This is a fact Her extensive knowledge of GM’s operations and her ability to deal with people positively helped her remove the company out of the crisis. For Mary, there was only one course of action. Its quality scores also rose in surveys conducted by J.D. 9 Months Season 5 Episode 1 | Pregnancy & Gearing Up for Delivery, The Earth, Space & the Human Race Podcast Ep 10: How everyday citizens contribute to the Indian climate movement. Reuss will be replaced by Alan Batey, 50, as North American president. Most of us are lucky enough not to face challenges as intense as those of Barra. showcases Mary Barra’s versatility in leadership. She said that in the U.S. about 40,000 people die in traffic accidents annually and that 90% of those accidents involve human error.
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